Bianca manages a comprehensive content strategy across five platforms — TikTok, Instagram, LinkedIn, Substack, and a monthly email list — ensuring every piece of content is cohesive, intentional, and aligned with the client's brand voice and goals. From ideation and copywriting to scheduling and performance strategy, Bianca oversees the full content lifecycle, bringing a consistent creative direction to every channel.
Email Campaigns:
Strategizing layouts, monthly themes, aligning visuals, and copywriting, adding gifs etc. for clients email list of 800+
Bianca handles end-to-end content creation for Substack — including original posts, copywriting, editing, and visuals — alongside a full social media strategy to support audience growth. She also develops monthly worksheets from concept to completion.
Third Spark Health — Shawna Robins
I support Shawna Robins, founder of Third Spark Health, in elevating her digital presence through full-spectrum creative direction and content strategy. From Substack articles to Instagram, LinkedIn, and email marketing, I develop and execute a cohesive wellness narrative that blends education, midlife empowerment, and daily rituals. My work includes monthly content planning, brand storytelling, analytics, and ongoing campaign strategy across multiple platforms.